|Country Minded Cougar.|
Being an author is one thing... but seeing the industry from behind the scenes is completely different. Writing a book is easy (I know, some of you are saying, huh? It is?) promoting a book is much harder. But promoting four to eight books every week is even harder. Believe me about this.
I can remember an author telling me years ago while I was still writing my first novel, that writing the book was the easy part. The hard part came after it was published. I scoffed. I laughed. I take back all those chuckles because it is the truth. Promoting is the hard part. Getting your name out there can be frustrating and selling enough books to make it a nice royalty quarter takes time. Be patient.
Promotions in this industry are getting more difficult every day. Authors are looking for new avenues to find fans and readers. But many social network sites are saturated with authors promoting, and I believe many fans and readers are oblivious to the offerings. Over promote and get overlooked.
Many times authors will email me asking what they can do... how they can promote... how to get reviews... and on and on.
What can they do? And how can they promote?
|The One That Got Away|
Guest blog, do a blog tour/hop, set up chats, have giveaways and contests, mingle in reader forums, and chat with the readers. Set up a goodreads page, a facebook fan page and shuffle in and out of twitter striking up conversations. Team up with other authors that write in the same (sub) genre and start a blog, fan page, or group, and invite people who have bought your books. Word of mouth about your books will do amazing things for sales.
How to get reviews?
Now this is tough. The review sites are overloaded with books to review and too few reviewers. Yes, you can ask friends and family to review your books but getting a review from a fan does WAY more for your self-esteem and pride. Contact smaller review sites that are just starting out, the larger more well-known ones are bogged down with reviews.
|Saved by the Sheriff|
Take whatever reviews you can get. Whether positive or negative, a review is a review. Sure, it's nice to celebrate with a four or five-star review just as it's easy to get caught up in the poor-little-old-me syndrome when a bad review comes through. But I have seen both types of reviews offer sales to authors. One word of advice. DO NOT, and I repeat, do not get into a war-of-the-words with a review. The outcome is never good.
Promoting is all trial and error and when you find what works for you, roll with it. You may have to change as you go but with dedication, patience, and determination, you will find the right marketing that works for you.