I am a huge advocate when it comes to over-promoting. I constantly see authors overdo the promotions of their books. Granted I know the excitement is there. You want the world to know. You also want the world to buy one copy. Right?
Well, I unexpectedly was off-line for the last few weeks due to personal events and a quick trip to Florida. And in that time I noticed something. Sales for my two self published books dipped. They fell. They tumbled some. Hell, I'll be honest... they crashed faster than the stock market did under the democratic politicians.
Sales for my prequel to When We Meet Again, First Chance, was HOT! It hit number 61 in the Amazon Top 100 Best Sellers back in March when it was first released.
Then came Insatiable Kate- an erotic tale that was once part of an anthology but when the rights reverted back to me, it was off and running as a self-published book on Amazon.
Now what are their standings? *looks around* I don't want to discuss it. Not one single promotion anywhere online for over three weeks... and there was a noticeable difference and I know my payment from Amazon will reflect the slump. So what to do now?
Light promotions. I will be offering Insatiable Kate free next weekend for Mother's Day. My mindset is that moms will receive gift certificate for Mother's Day (Hint** buy some ebooks for mom this year) and while she's on Amazon shopping, she will see my freebie. Win-win here. She gets a free bonus book to read and I may gain a new reader for my fan base.
Now, I did mention LIGHT promotions. So do NOT expect to see me over-flood the already saturated groups and loops with my freebie. I'm hoping and praying for word of mouth exposure.
So now my main question is this... were sales through the roof due to the fact that these were new releases? Or did the sales falter because I didn't promote at all?
The $64-million dollar question I hope to have an answer for within a month. So stay tuned in for these 'test' results.
*the original post is part of my Promo Monday blog series. But this is an experiment I wanted to share with a broader audience. as I'm sure many authors have seen the same sales influx*
Also on July 14 and July 15, the Marketing For RomanceWriters group are hosting various workshops on promoting and techniques. Please be sure to join us.