|Liberty Belle by Emily Ungar|
One thing that makes Anaiah Press special is that we offer publicity support to its authors. Not all small presses have a publicity department and Anaiah prides itself in offering PR services in a variety of ways.
Anaiah Press Publicity
Why does Anaiah provide publicity? We know how important publicity is for our books and our authors! Writing a great story and working with an editor is step one. It takes more than that to sell a book. Thousands of books are released each day and it is our job to make Anaiah's books visible to the world. Even better, since we are a small press, we can give undivided attention that our atuhors and book deserves.
We have dedicated publicists as well as two managers to handle the Marketing and Public Relations Department. Our PR staff has committed themselves to know the market our authors and books need. We have already spent months shaping our program and aim to improve our efforts along the way.
When an author signs with Anaiah Press, we immediately assign a publicist and start our job of getting to know the author. We send out a publicity questionnaire, in addition to other forms the editor provides, to fine-tune the details needed to create the best publicity for the author and book. Once we receive feedback from the author, we turn our attention to creating a marketing campaign. Our campaign consists of a press release, official blurb, cover reveal, trailer reveal, teaser reveal, reviewers, blog tour and live book tours. It is the publicist's job to tailor our outreach to bloggers and media who specialize in the book's genre, book's topic or interests. This is an ongoing process which includes hours and months of dedication.
We take pride in our blog tours and plan them with heart and soul. Blog tours last four weeks and include spotlights, guest posts, interviews and reviews. We have a special relationship with many bloggers, be it young adult readers, adult romance readers or nonfiction writers. We have a bit of everything at Anaiah, and there's always room for more!
Want to become an Anaiah Press Blogger Friend? You can sign up HERE.
In addition to working with the author on publicity, management is responsible for creating unique book trailers. We work closely with the author and editor to generate unforgettable trailers so that readers will want to buy the book or learn more about Anaiah Press. This is one tool we use to gain readership and share the enthusiasm for upcoming releases.
One of our favorite steps in marketing our books is our creative outlets of activities catered toward each individual book. We have a few events in the planning stages for our July/August releases. Take a look at these:
A Long and
Road: A Caregiver's Tale of Life, Love and Chaos by
Linda Brendle (Memoir), Release Day: July 1
On June 11, we are giving away five Advanced Readers Copies of A Long and
A Caregiver's Tale of Life, Love and Chaos. Please visit our blog HERE to enter and win!
Winter in the Soul by Jennifer Novotney (YA Fantasy), Release Day: July 15
In August we will hold a "Battle of Wits" contest. You could win up to $100! Be sure to check our website/blog for more details #MatchWits
Be sure to follow Emily's main character's twitter feed: http://twitter.com/SavannahBrigg to find out more about her life.
Anaiah Press Publicity
Lastly, we are very active on social media sites. We interact with readers, writers, editors, agents from all parts of the world. Sometimes we even hold special pitch parties, like our Facebook Friday Pitch Fest, held every last Friday of the month.
Follow us at these locations:
Our PR Department is an enthusiastic bunch, ready to help our authors strive. Even after books have been released, we will continue to walk side-by-side with the authors to promote their books. It doesn't end on release day. We're here to stay!
Be sure to check out our website/blog for our LAUNCH DAY on July 1! Our books will not disappoint and we are excited to share them with you.
Marketing and Art Director